This page of the website features odds and ends from the world of graphic design and beyond. It may include projects to which we've contributed or simply something we've seen and liked or just plain amused us.
Sebastian Vettel's Lid Design
Designed to mimic his sponsor's packaging Arai's painters even put the barcode ingredients and health warning on.
A wee bit of typography
Graphics for Burton Snowboard's 'Hate' topsheet and base for 2012 season.
People and The Contents of Their Bags / Pockets
Pretty much as simple as it sounds. Jason Travis photographed friends and associates, then photographed an arrangement of their possesions and juxtaposed the two images. A small selection of the series below.
Wikipedia's Definition of Advertising
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
Commercial advertisers often seek to generate increased consumption of their products or services through "Branding," which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement (PSA).
Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries.
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide. Internationally, the largest ("big four") advertising conglomerates are Interpublic, Omnicom, Publicis, and WPP.